Modern website design contributes to the success of the digital marketing strategy. Good design can help support your brand and elevate your business, while an outdated design may hinder the company’s growth. Your website is where potential customers get initial impressions about your business, and it determines the level of service and expertise they expect to get from your company. Redesigning a website can cost a lot, but it is often worth it.
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When Should you Update your Website Design?
Poor Performance on Phones
More than ten years ago, no one cared about mobile phones. But with the launch of modern smartphones, there has become a very popular use of these devices. Most of the web searches are done on smartphones, which means that it has almost become more important than the computer. Improving mobile web design should be an essential part of every digital marketing strategy. With more and more people relying on their phones for web searches, you will need to make sure your website works well without errors on mobile devices. If you don’t update it, your customers will likely move to your competitors.
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The Website is Slow
As a web user, there is nothing more annoying than accessing a slow website. Even if your website looks amazing, the website visitor will be annoyed quickly and leave before they get a chance to see it. If your website takes longer than three seconds to load, you will be at risk of losing the user due to impatience. If you just want to boost your website speed and do not want to pay much money to update your website, you can try things like optimizing your photos, avoiding redirects and improving content.
Also read: How to Attract New Customers to Your Online Store
Old Design
One of the main factors contributing to first-time users of a website is the visual appearance of your website. During the first seconds of entering your website, users make assumptions about your business, based on just how you designed your site. So you should use modern designs to attract customers.
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