Several studies have been published in the recent months indicating that there are some specific elements that online stores should generally offer their customers.
The Most Important of These Are:
The Ability to Receive Free Shipping
Many online markets have been popular in the past few years, like Amazon, Alibaba and other online stores. Of course, buying online is a lot easier than going to physical stores because they save effort and time. But when the online store imposes an additional cost in order to ship the goods, this will definitely affect the customer’s decision. Free shipping is one of the most important factors used to persuade people to buy from an online store. You can set a minimum purchase value; at which the buyer will be able to avoid the shipping fees. Promote this feature on your homepage and product pages.
Also read: How to Attract New Customers to Your Online Store
Getting Appropriate Suggestions
With the advent of artificial intelligence and the ease of collecting customer data, companies of all sizes can take advantage of this data to learn a lot about their website visitors. This data helps e-merchants promote the specific types of products that customers are most likely to order. Using the search history, you can now suggest products to the customer based on what they have previously searched for in order to shorten the time.
Also read: How to Show Your Gratitude to Your Customers
Getting Special Offers
There are a lot of price comparison websites and blogs offering the best deals. You have to make sure to offer competitive in order to attract customers to your website instead others’. Customer can simply enter many online stores at the same time and check all the prices, then choose the best. So you have to make sure to provide competitive offers.
Also read: Characteristics of Successful Websites