How to Start Your Business on Etsy

Last updated 23 September 2020
How to Start Your Business on Etsy

Since its launch in 2005, Etsy has become a very well-known and popular platform for those who want to share their handmade products with others around the world. By displaying various products such as clothing, accessories, jewelry, etc., Etsy enables independent craftsmen to pursue their dreams and also make money. If you want to start your business on Etsy, follow these tips:

Do a Comprehensive Research and Study

The difference between a normal business idea and a successful one is the thorough research to determine whether starting a business will be profitable or not. Find similar sellers to see the types of products they sell, and add a unique touch to your products. Also consider how to attract customers and get them to buy your products. Will you provide high quality products or unique color combinations? Take your time to answer various questions and create a realistic action plans.

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Do Not Take Too Long to Choose the Brand Name

The name you use on Etsy is important, but it is not everything. The quality of your products is much more important than the brand name. We are not saying you should not take time to think about your product name, but do not waste days or weeks in order to find the perfect name.

Provide a Variety of Products

If you are just starting out, you might be tempted to only provide a few products and wait to see what happens. In fact, having only a few products will not help you expand and become popular on the platform. You should offer a wide range of products that differ in colors and types. Providing a variety will bring in more customers for you.

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Set a Proper Price for Your Products

Pricing products properly is essential and can play a major role in the success of your business. You must of course take into account the cost of the materials used, as well as the time and effort involved in making the products. Also check your competitors’ pricing. Study how you can beat their prices by offering cheaper alternatives without compromising the quality.

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